An Illinois Specialty:
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Pumpkins, melons, horseradish, peaches, apples, popcorn and grapes for wine production are just some of the lesser-known crops grown on over 100,000 acres of Illinois farmland each year. In 2010, specialty crops generated more than $400 million in sales.
Why is this program important?Statistics show that consumers want locally grown produce for the health and well being of their families and to support the local economy. On average, produce travels 1500 miles to the grocery store it is sold from. When spent locally, $.32 more of every dollar stays in the community.
Get Involved:For a producer to use the logo, one only needs to fill out and submit an application to the Illinois Department of Agriculture. Once approved, the applicant will receive a list of sales materials with the logo and these materials can be purchased at cost for unlimited use.
Bureau of Marketing and Promotions
State Fairgrounds, P. O. Box 19281
Springfield, Illinois 62794-9281
Where to Find Fresh Produce
Find your nearest Illinois Farmers' Market
Other Places to Look for Fresh Produce:
What's in SeasonA key part of buying local is making an effort to purchase fresh fruits and vegetables when they are in season.
We have put together a what's in season table you can use to choose the freshest, best tasting produce obtainable!
Why Buy LocalGreat Taste and Good for You.
Buying your food locally is good for your local economy, good for family farmers, good for your family's health, and good for the environment.
Not to mention how good fresh, local food tastes!
Assistance For People Operating a Farmer's MarketA clearing house of information for operators of a farmers' market from Contacts & Resources, Rules and Regulations, Marketing Issues and Ideas, to Resources for Market Managers & Vendors.
The USDA Agricultural Marketing Survey works to maintain a current listing of farmers markets throughout the United States. Market information is provided to AMS from various sources including state market representatives, market managers, and consumers.
The Illinois Department of Agriculture received specialty crop block grant funds from the U.S. Department of Agriculture for the Specialty Crop Block Grant - Farm Bill.
- Link to Illinois Local and Organic Food and Farm Task Force Report
- Link to Leopold Center's Midwest Produce Report
- "Illinois...Where Fresh Is" logo program
- "Illinois Products" logo program
Take the challenge
Find the logo near you!
Where Fresh Is Stickers
Free Promotional Material
The Illinois Where Fresh Is logo is part of a marketing campaign that can be used to help identify and sell Illinois grown produce at grocery stores and Farmers' Markets throughout Illinois. As part of the grant, 200 grocery stores and 100 farmers' markets located in Illinois will be selected across the state through an application process to receive a starter pack of point of sale materials. Grocery Store Application Farmers' Market Application
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