FOR IMMEDIATE RELEASE
November 01, 2004

ILLINOIS DEPARTMENT OF AGRICULTURE MARKETING REPRESENTATIVE TO DISCUSS ONLINE MARKETING STRATEGIES
Presentation to include demonstration of the department’s Buy Illinois Products website

SPRINGFIELD, Ill. – Larry Aldag, promoter of the Illinois Department of Agriculture’s Buy Illinois Products website, will offer Internet marketing advice to farm businesses and food companies Thursday, Nov. 4, at an agribusiness seminar.

The seminar, entitled "Marketing Strategies for Consumer-Driven Agriculture," will be held from 9 a.m. to 4 p.m. at the Interstate Center in Bloomington. It is designed to help value-added agriculture businesses that market their products directly to consumers and will include presentations from chefs, farmers, grocery store owners and business professionals with direct marketing experience.

Aldag is one of three panelists who will lead an hour-long session at 2:50 p.m. on "Online Marketing Strategies." His presentation will include a demonstration of the Buy Illinois Products website, which has attracted more than 36,000 visitors since its launch last April.

Barry Moltz, a business columnist and author of You Need to be a Little Crazy: The Truth About Starting and Growing Your Business, is the keynote speaker. Moltz will open the seminar with an address at 9:45 a.m. and then lead a session on "Guerilla Marketing" at 11.

John Lord, a food marketing professor at St. Joseph’s University, will explain how to brand value-added agricultural products using real-life examples of producer groups that are successfully marketing their own food products.

The seminar costs $40. To register, call the University of Illinois Extension at (309) 792-2500 or visit its website at http://web.extension.uiuc.edu/iidea/index.html.

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Related Topics:
Buy Illinois Products
http://web.extension.uiuc.edu/iidea/index.html

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