FOR IMMEDIATE RELEASE
June 19, 2013

GOVERNOR QUINN LAUNCHES "WHERE FRESH IS" CAMPAIGN TO PROMOTE ILLINOIS-PRODUCED FRUITS AND VEGETABLES
Residents are Encouraged to Shop Grocery Stores and Farmers' Markets Taking Part in the Campaign

SPRINGFIELD - Governor Pat Quinn today launched the "Where Fresh Is" campaign, an effort aimed to promote the purchase of Illinois-produced fruits and vegetables. The campaign by the Illinois Department of Agriculture is part of Governor Quinn's agenda to promote Illinois products and bolster local economies. Residents are encouraged to take part in the "Where Fresh Is" campaign by visiting participating grocery stores and farmers' markets.  

"More than ninety percent of the food now eaten in Illinois is imported," Governor Quinn said. "If we start buying more food produced in this state, we will support the 75,000 farms and 75,000 food processing jobs in Illinois, while also getting fresher, more nutritious foods."   

A U.S. Department of Agriculture specialty crops grant is funding the "Where Fresh Is" campaign. The grant allows 200 Illinois grocery stores and 100 farmers' markets in the state to receive a starter pack of materials that includes a banner and product stickers, all with an updated "Where Fresh Is" logo. The logo features an assortment of fruits and vegetables grown in Illinois, with an eye-catching yellow background and the "Where Fresh Is" slogan on a red ribbon beneath the word "Illinois." The new point-of-sale materials are just one piece of a larger statewide initiative that will promote the campaign through television, radio and billboard advertising.

The state's specialty crops will be highlighted monthly in the "Where Fresh Is" advertising campaign. The crops include strawberries and blueberries in June, watermelon and peaches in July, and sweet corn in late July or early August.   

As part of the "Where Fresh Is" campaign, Governor Quinn encouraged residents to take the "Buy Illinois Challenge" and pledge to spend $10 of their existing grocery bill per week on Illinois products. This would generate more than two billion dollars in new economic activity every year, create thousands of jobs in the farming and food industries, and revitalize both rural and urban communities. Those who would like to participate should visit http://www.buyillinoischallenge.com/.       

"When given a choice, consumers prefer to buy homegrown food, especially fruits and vegetables," Agriculture Director Bob Flider said.  "The 'Where Fresh Is' logo will raise awareness about the diversity of our agricultural production and enable consumers to easily find and fill their shopping carts with fresh, wholesome, Illinois produce."

While best known for its corn and soybean production, Illinois is the largest producer of pumpkins and horseradish in the nation and ranks among the top ten states in the production of other specialty crops such as asparagus, cauliflower, green peas and lima beans. It devotes more than 101,000 acres of farmland to growing specialty crops, which produce nearly $392 million in sales for Illinois farmers. 

A list of the grocery stores and farmers' markets participating in "Where Fresh Is" follows.

Adams County

County Market, 4830 Broadway, Quincy
County Market, 520 N. 24th St., Quincy
Hy-Vee Store, 1400 Harrison, Quincy
Quincy Farmers' Market

Bureau County

City of Spring Valley Farmers' Market

Champaign County

County Market, 2901 W. Kirby, Champaign
County Market, 1914 Glenn Park Dr., Champaign
County Market, 312 W. Kirby, Champaign
County Market, 1201 E. Grove Ave., Champaign
County Market, 1819 S. Philo Rd., Champaign
County Market, 331 Stoughton, Champaign
Mahomet IGA, 202 Eastwood Dr., Mahomet

Christian County

County Market, 6 N. Poplar St., Pana
Pana Chamber Farmers' Market

Clark County

Martin's IGA Plus, 505 State Route 49, Casey
Martin's IGA Plus, 301 N. Michigan, Marshall
D'Arcy's, 113 S. Washington St., Westfield
Clark County Farmers' Market, rotating locations:  Marshall, Westfield, Martinsville, Casey, West Union

Clinton County

Schuette SuperValu Market, 10 N. Fourth St., Breese
Schuette SuperValu Market, 571 Twelfth St., Carlyle
Carlyle Courthouse Square Farmers' Market

Coles County

County Market, 2000 Western Ave., Mattoon
County Market, 1460 E. Street, Charleston
County Market, 1090 E. Fort St., Farmington

Cook County

Tischler Finer Foods, 9118 Broadway, Brookfield
Angelo Caputo's Fresh Markets, 2400 N. Harlem Ave., Elmwood Park
Angelo Caputo's Fresh Markets, 1250 N. Lake St., Hanover Park
Shop and Save Market, 229 Golf Mill Center, Niles
Shop and Save Market, 518 Metropolitan Way, Des Plaines
Shop and Save Market, 830 W. Gold Rd., Schaumburg
Shop and Save Market, 8847 Harlem Ave., Bridgeview
Shop and Save Market, 5829 S. Archer Ave., Chicago
Mariano's, 802 E. Northwest Highway, Arlington Heights
Mariano's, 333 E. Benton Place, Suite 206, Chicago
Mariano's, 3350 North Western Ave., Chicago
Mariano's, 545 N. Hicks Rd., Palatine
Mariano's, 2575 W. Gold Rd., Hoffman Estates
Mariano's, 5353 N. Elston, Chicago
Mariano's, 40 S. Halsted St., Chicago
Pete's Fresh Market, 5424 S. Kedzie St., Chicago
Pete's Fresh Market, 2526 W. Cermak St., Chicago
Pete's Fresh Market, 1968 Sibley Blvd, Calumet City
Pete's Fresh Market, 3720 S. 95th St., Evergreen Park
Hungarian Kocher Market, 4020 Oakton St., Skokie
True Nature Foods, 6034 N. Broadway, Chicago
Berkot's Super Foods, 11333 W. 159th St., Orland Park
Dominick's # 1147, 1340 S. Canal St., Chicago
Dominick's # 2304, 2550 N. Clybourn, Chicago
Dominick's # 2153, 424 W. Division, Chicago
Dominick's # 1032, 1900 S. Cumberland, Park Ridge (Is this correct?) yes
Dominick's # 1703, 255 E. Grand Ave., Chicago
Downtown Evanston Farmers' Market
Glenview Farmers' Market
Glenwood Sunday Market, Chicago
Logan Square Farmers' Market, Chicago
Morton Grove Farmers' Market
Portage Park Farmers' Market, Chicago
Sprout Farmers' Market, Harvey
Eden Place Farmers' Market, Chicago
West Humboldt Farmers' Market, Chicago
Lan-Oak Park District Farmers' Market, Lansing
Evanston Ecology Center Farmers' Market
Palos Heights Farmers' Market
LaGrange Farmers' Market
61st Street Station Market, Chicago

DeKalb County

Hinckley Farmers' Market
Edmonds Acres Farm Market, Genoa
Sycamore Farmers' Market

Douglas-Moultrie Counties

ABC Shop Farmers' Market, Arthur

DuPage County

Angela Caputo's Fresh Markets, 510 W. Lake St., Addison
Angelo Caputo's Fresh Markets, 166 E. Lake St., Bloomingdale
Angelo Caputo's Fresh Markets, 3115 111th St., Naperville
Pete's Fresh Market, 17 W. 675 Roosevelt Rd., Oakbrook Terrace
Westmont Fresh Marketplace

Effingham County

Martin's IGA Plus, 101 S. Merchant, Effingham

Ford County

County Market, 415 E. First St., Gibson City

Franklin County

Tom's Mad Pricer, 1000 W. Main St., West Frankfort
Benton Farmers' Market, Thompsonville

Fulton County

County Market, 518 S. Main St., Lewistown
Canton Main Street Farmers' Market
Lewistown Farmers' Market
City of Cuba Market

Grundy County

Berkot's Super Foods, 100 S. Broadway, Coal City

Hamilton County

Tom's Priced Right Foods, Route 5 Box 3147, McLeansboro

Hancock County

County Market, 408 Walnut St., Carthage
Carthage Farmers' Market

Henry County

Geneseo Farmers' Market
Kewanee Farmers' Market

Iroquois County

Watseka Farmers' Market

Jackson County

Arnold's Market, 2041 S. Illinois Ave., Carbondale
Schnucks, 915 W. Main, Carbondale
Good Food:  Local Market, Carbondale
Carbondale Winter Farmers' Market
Farmers' Market of Carbondale
Carbondale Community Farmers' Market

Jasper County

Martin's IGA Plus, 1108 S. Van Buren, Newton

JoDaviess County

Elizabeth Farmers' Market

Kane County

Angelo Caputo's Fresh Markets, 622 N. Randall Rd., South Elgin
Aurora Farmers' Market
Downtown Elgin Farmers' Market

Kankakee County

Hopkins Park/Pembroke Farmers' Market

Knox County

Hy-Vee Store 1215, 1975 National Blvd., Galesburg
Galesburg Farmers' Market

Lake County

Mariano's, 1720 N. Milwaukee Ave., Vernon Hills
Antioch Farmers' Market
City of Lake Forest Farmers' Market
City of Zion Farmers' Market
Gurnee Park District Farmers' Market
Mundelein Market
Wauconda Farmers' Market
Grayslake Farmers' Market

LaSalle County

Streator Downtown Farmers' Market

Lee County

County Market, 1380 N. Galena Ave., Dixon
Dixon Food Center, 500 Chicago Ave., Dixon

Livingston County

Dave's Supermarket, 120 S. Third St., Fairbury
County Market, 406 W. Madison, Pontiac
Pontiac Farmers' Market
Dwight Main Street Farmers' Market

Logan County

Lincoln Farmers' Market

Macon County

County Market, 1450 E. Pershing Rd., Decatur

Madison County

Tom's Supermarket, 315 W. Center, Brighton
Schnucks, 501 Belt Line Rd., Collinsville
Schnucks, 2811 Homer Adams Parkway, Alton
Schnucks, 72 Airport Plaza, Bethalto
Schnucks, 2222 Troy Road, Edwardsville
Schnucks, 2712 Godfrey Rd., Godfrey
Schnucks, 3100 Madison, Granite City
Schuette SuperValu Market, 523 Troy Plaza, Troy
Schuette SuperValu Market, 1100 Broadway, Highland
The Land of Goshen Community Market, Edwardsville
Highland Farmers' Market
Alton Farmers' Market & Artisans Market, 9th & Piasa, Alton

Marion County

Salem Community Farmers' Market, Iuka

Mason County

County Market, 943 E. Laurel Ave., Havana

McDonough County

County Market, 101 SD. Dudley, Macomb
Macomb Farmers' Market
West Prairie High School Farmers' Market, Sciota

McHenry County

Cary Farmers' Market
Huntley Farmers' Market
Woodstock Farmers' Market

McLean County

County Market, 403 N. Veterans Parkway, Bloomington
Downtown Bloomington Farmers' Market

Menard County

County Market, 500 E. Sangamon Ave., Petersburg

Mercer County

Aledo Main Street Farmers' Market

Monroe County

Schnucks, 150 Waterloo Commons Dr., Waterloo

Ogle County

County Market, 210 W. Blackhawk Dr., Byron

Peoria County

Schnucks, 4800 N. University, Peoria
Hy-Vee Store, 4125 N. Sheridan, Peoria
Epic Farmers' Market, Peoria
Peoria River Front Market

Piatt County

County Market, 422 S. Market, Monticello
Monticello Farmers' Market

Pike County

County Market, 825 W. Washington, Pittsfield

Rock Island County

Hy-Vee Store, 2001 Fifth St., Silvis

St. Clair County

Bottom Dollar, 620 S. Madison, Lebanon
Eckert's Country Store, 951 S. Green Mt. Rd., Belleville
Schnucks, 5720 North Belt West, Belleville
Schnucks, 2665 N. Illinois St., Swansea
Schnucks, 625 Lincoln Highway, Fairview Heights
Schnucks, 907 E. Highway 50, O'Fallon
Schnucks, 110 Carlyle Plaza Dr., Belleville
FRESH Farmers' Market, East St. Louis
Old Town Market, Belleville
Swansea Farmers' Market

Saline County

Harrisburg Area Farmers' Market

Sangamon County

Food Fantasies, 1512 W. Wabash Ave., Springfield
Country Market, 1610 W. Wabash Ave., Springfield
County Market, 2777 S. Sixth St., Springfield
County Market, 1903 W. Monroe, Springfield
County Market, 109 Illini Blvd., Sherman
County Market, 3001 Veterans Parkway, Springfield
County Market, 1099 Jason Place, Chatham
County Market, 210 E. Carpenter, Springfield
Schnucks, 2801 Chatham Rd., Springfield
Schnucks, 1911 Sangamon Ave., Springfield
Robert;s Seafood Market, 1615 W. Jefferson St., Springfield
Illinois Products Farmers' Market, Springfield
Old Capitol Farmers' Market, Springfield

Schuyler County

County Market, 520 W. Clinton St., Rushville

Shelby County

County Market, W. Route 16 Johnstown Mall, Shelbyville

Stephenson County

Lena Farmers' Market

Tazewell County

Schnucks, 1001 Court St., Pekin
East Peoria Farmers' Market
Tazewell County Resource Center Market, Tremont

Union County

Union County Farmers' Market, Anna

Vermilion County

Danville Farmers' Market

Wabash County

Farmers' Market on Market Street, Mt. Carmel

Warren County

County Market, 1120 N. Sixth St., Monmouth

Whiteside County

County Market, 210 W. Third St., Sterling
Morrison Farmers' Market
Twin City Market, Sterling

Will County

Sunshine Food, 806 Wilcox St., Joliet
Sunshine Food, 108 Mississippi, Elwood
Berkot's Super Foods, 500 Summit Dr., Lockport
Berkot's Super Foods, 180 N. Front St., Braidwood
Berkot's Super Foods, 700 W. Baltimore St., Wilmington
Joliet Junior College Farmers' Market
Historic Plainfield Farmers' Open Air Market

Williamson County

Bottom Dollar, 1501 S. Park Ave., Herrin

Winnebago County

Schnucks (Hilander), 2206 Barnes Blvd., Cherry Valley
Schnucks (Logli), 3150 N. Rockton, Rockford
Schnucks (Hilander), 1715 Rural St., Rockford
Schnucks (Logli), 2642 Charles St., Rockford
Schnucks (Hilander), 3134 11th St., Rockford
North End Commons Farmers' Market, Rockford  
Rockton Farmers' Market, South Beloit

Woodford County

Heights Farm Market, Lowpoint

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