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SEPTEMBER 2007

Illinois Department of Agriculture
Bureau of Marketing and Promotions

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www.agrihappenings.com

Check out IDOA's FREE Event-based calendar that highlights Illinois events that are food, agribusiness and agritourism related.

Enter your event's information today!

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Monthly Company Highlight
Food Company Of The Month TEXT

SEPTEMBER COMPANY HIGHLIGHT

Food Company Of The Month Food & Agribusiness Company of the Month

PetAg, Inc.

“To provide a healthier, happier lifestyle for pets and their owners through world class nutrition.”

PetAg has been producing successful companion animal products for over 70 years. Darlene Frudakis, president and COO said, “Our entire team is dedicated to saving animals lives worldwide. Our product development efforts are focused on providing a healthier happier lifestyle for animals from birth to the senior years.”

Our newest innovative introductions include senior pet care products. DogSure™ and CatSure™ are the world’s first liquid food supplements for aging pets that can also serve as daily nutritionally balanced meal replacements. The nutrition technology represented in these products is so advanced that patent applications have been filed for DogSure™ and CatSure.™ Supplements to address digestion, joint stiffness, vision and skin and coat concerns round out this senior pet care line.

Founded in the 1930's as a division of Borden, Inc., PetAg invented the category of neonatal nutrition. Our first product, Esbilac®, a milk replacement powder, became the world's first commercially prepared, nutritionally balanced formula for feeding puppies. By the end of the 1950's, many dogs and their owners had grown up with the brand.

In the early 1960's PetAg introduced Esbilac in a ready to feed liquid form, which provided added convenience to the emerging new breed of consumer.

Soon after, we developed two equine products - Foal-Lac®, a balanced milk replacement for foals, and our powdered Mirra-Coat® skin and coat nutritional supplement. These offerings, the first of their kind, became the cornerstone of our equine line.

In the mid 1960's, we replicated the long-running success of Esbilac with KMR®. Another first in the industry, this milk replacer for kittens was an immediate success.

In 1986, PetAg began a new chapter in its history as a separate company independent of Borden. At that point it expanded into new markets both domestically and internationally, and began to make strategic acquisitions. In 1991, we acquired Rawhide Brand®, a leading line of dog chews. Then in 1995, we purchased Pink Parrot's® innovative line of bird toys and in 1999 we added Doggy Giggles™ vibrantly colored and durable exercise dog toys. Seven decades of success do not happen by accident. They are a direct result of three PetAg priorities. First, we offer innovative nutritional and health oriented products of the highest quality. Secondly, we serve customers efficiently and nurture our close relationships with wholesalers, retailers and pet owners around the world. And finally, we maintain a dedicated team of employees who are committed to innovation and service. The following are examples of how our products meet the ever-changing needs of our customers and their owners. Our newest innovative introductions of Rawhide Brand® Dog Chews include the Fresh Bark Dental Mint Chew to answer the specific dental needs of dogs. Rawhide Brand® is a perennial favorite of dogs and dog owners. Rawhide Brand® Dog Chews provide variety, innovative patented processes including marinade flavors, and added nutriceuticals such as Glucosamine. The patented Safety Knot™ bone design is hand crafted to prolong the chewing process. These high quality, healthy products are perhaps the most popular ultra premium dog chews. Pet owners stay loyal to Rawhide Brand® and Chunky Chew® products because they know these are the safest and longest lasting dog chews for breeds of all sizes.

2003 marked the debut of VIVE™ Nutrition treats for dogs, cats, horses and birds. Convenient to feed, and packed with nutrition, these individually wrapped bars and bite sized offerings are the first complete line of nutritional treats designed to supplement an animal's diet with enhancing nutrients. Used as a healthful alternative to high calorie treats or even used as part of a post-operative recovery program, VIVE Nutrition Bars ensure your animal is getting all the nutrients they need.

The Zoologic® Milk Matrix line is an entire system of finely-tuned milk replacement products that can be mixed and matched to replicate mother's milk for nearly every species of wildlife or mammal. Nutritionists, veterinarians, zookeepers and wildlife rehabilitators around the world have successfully integrated Zoologic® Milk Matrix into their feeding programs resulting in healthier and happier animals.

For years, animal producers of poultry, swine and cattle worldwide have sought to profitably increase production. In addition, there is growing demand for products that contain no drugs or antibiotics. Using our feed supplements, Fermacto® and Bospro®, animal's start onto feed faster resulting in better flock/herd uniformity, production efficiencies, and overall health. These feed supplements are all-natural and contain no drugs or antibiotics.

Our manufacturing as well as product research and development, coordinated with local and world-renown veterinarians, is conducted out of our 60,000 square feet of manufacturing space and Quality Control Lab located in Hampshire, Illinois. The facility houses PetAg's technical services department, which manages the Consumer Care Hotline and the PetAg Breeders Club. Our trained technicians are on hand to answer questions related to the care and feeding of orphan animals as well as concerns and questions about the full line of PetAg products. “Our technical service team has won accolades for successfully aiding individuals in lifesaving and life enhancing techniques for millions of animals over the years from puppies to whales,” said Frudakis.

We have been serving our customers from Hampshire, a northwest suburb of Chicago, for over 50 years. We are committed to the improvement of pet health care and will consistently develop products supported by science, nutrition and research. It is a formula that keeps us one paw-print ahead of the competition. “We truly care about all of our customers which include pet wholesalers, retailers, veterinarians, breeders, shelters, farmers, wildlife rehabilitators, zoos, and the many different animals that they service,” said Frudakis.

PetAg - Domestic
255 Keyes Avenue
Hampshire, IL 60140


Phone: 847-683-2288
Fax: 847-683-2343
Website: www.petag.com

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New Companies Added to MIS database

NEW Illinois Companies Added to the IDOA Database

Illinois is home to over 1,500 food and agribusiness companies. The Department of Agriculture (IDOA), Bureau of Marketing and Promotions has developed an online guide listing products that are produced, processed and packaged in Illinois. The listing can be found at: www.agr.state.il.us .

Company

Products

Culinary Connections

Food and beverage consulting and training services; marketing, branding, business development, strategic analysis, product development, packaging, operations.

Eco Heaven LLC

The company is comprised of two brands: Heaven Scent cookies and Eco-Planet cookies and crackers. Product is currently produced in Southern California, with headquarters in Naperville, IL. Product is sold primarily through grocery outlets, however, Amazon.com also sells product. They are in the process of setting up a U.S. and international network to sell and distribute these crackers and cookies.

Forsee Vineyards, Inc.

Forsee Vineyards, Inc. is an Illinois-based winery and vineyard. We produce our own fruit as well as purchase grapes or juice from other Illinois producers. Wine tasting is available and encouraged. Sales are by the glass, bottle or cases. Accompaniments include cheese, crackers & sausage baskets / warm french bread / locally made chocolate / and specialties offered as events, such as a "steak fry". We have red angus steaks produced from our farm, fresh and tender.

We are an example of sustainable agriculture, networking with U of I Extension, local schools and organiaations, as well as local businesses to encourage consumers to accept weekend packages that will benefit not ony our business but the local area as well.

International Meat

Full service restaurant. Specialize in making own hamburger, sausage, and steaks.

Mellos Peanut Company

Mello's brand popcorn (various flavors); Mello's brand peanuts (various flavors); and candies; some private label.

Pizzey's Milling

ChoiceGrad whole flaxseed-brown and golden, available in organic; SelectGrad milled flaxseed-brown and golden, available in organic (3 grind sizes: regular, 14 mesh, 20 mesh); BevGrad milled flaxseed, golden milled to 30 mesh and pasteurized, available in organic; NutriGrad-milled flaxseed bran-high in lignan and fiber content-30 mesh and pasteurized; Fortigrad-milled flaxseed bran-high in lignan and fiber content-variable grind size; MeadowPure 03 Ultra-blend of milled flaxseed and fish oil (available in 14 mesh, 20 mesh, and 30 mesh); MeadowPure 03 Ultra DHA-blend of milled flaxseed and DHA oil-available in 30 mesh; and Omega-3 ingredients.

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ONGOING EVENTS
Ongoing Events
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MARKET BUILDER PROGRAM

Finding the right market for your product is the key to exporting success! Exporters who are looking to secure their product in an international market, find new distributors or importers, and receive valuable feedback about their product, can now use the assistance of Market Builder –the service designed to meet an exporter’s market development needs and wants.

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9200

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IDOA Database Update Under Way!

The Illinois Department of Agriculture is currently updating our database records.  A copy of your company's information has been emailed, faxed or mailed to the contact listed on our database.  This information allows us to help buyers locate suppliers in Illinois as well as communicate in a timely manner with companies regarding sales opportunities they can participate in such as shows, promotions, and other related activities.  Our goal is to annually update our information.  

Your company’s information is included in our On-line Buyers Directory as well as included in lists distributed through individual inquiries from buyers looking for suppliers of specific Illinois products.  We also offer a Trade Lead Service that allows for electronic distribution of leads that originate from various sources to your desktop in a timely manner.

Your company will also be informed through periodic email messages about our other programs and services that include:  Marketing Perspectives; On-line Buyers Directory; Domestic Marketing Assistance; Illinois Products Logo Program; Trade Shows; Promotional Events; Industry Tours; Seminars; and Grant Opportunities.

Listing on the database is FREE !  There are minimal fees associated with the various trade shows and promotional events throughout the year, but participation in these events is up to each individual company.

Any company – Food or Agribusiness – that produces, packages, processes or is headquartered in Illinois is eligible to be listed in our database and participate in our programs and services.

If you have not sent us a copy of your company’s Profile Form recently, please send us a copy of the attached FORM as soon as possible.

Fax it to:
217/524-5960

Mail To:
Illinois Department of Agriculture
Marketing and Promotion
State Fairgrounds, P.O. Box 19281
Springfield, Illinois 62794-9281

Company Profile

Delayne Reeves

delayne.reeves@illinois.gov

217/524-9129

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Buy Illinois Network

The Buy Illinois Network is intended to help Illinois business owners market their products and services, which in turn stimulates more in-state, business-to-business commerce.

Larry Aldag

larry.aldag@illinois.gov

217/524-3012

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Food Export Helpline

Ever needed one-on-one export assistance but didn't know where to turn? This unique MIATCO service provides midwestern companies with customized, one-on-one assistance on a wide variety of export-related topics. Whether you have a quick question about exporting or need long-term assistance, MIATCO's Food Export Helpline can be of service! For enrolling in this free service, our counselor can also conduct a top 25 market report for you product!

Participation Agreement

MIATCO

info@miatco.org

312/334-9200

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Branded Program:  Double Your International Marketing Plans

The Branded Program assists small food and agricultural companies to promote their products overseas by reimbursing up to 50% for marketing activities such as advertising, trade show registration costs, public relations, package and label modifications and more.

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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MONTH HEADING
September 2007
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9 - 14

Gourmet Food Trade Mission to Japan

Japan

Participation Agreement

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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17 - 19

Sweets and Snacks Buyers Mission

Chicago, IL

Flyer

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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27 - 29

Natural Products Expo East Buyers Mission

Baltimore, MD

Participation Agreement

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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Sept. 30 - Oct. 4

Illinois Grain Industry Tour

Illinois

The Illinois Department of Agriculture is inviting international grain leaders to participate in an educational and informational buyer's tour of Illinois' Grain Industry.

Terry English
Bobby Dowson

terry.english@illinois.gov
bobby.dowson@illinois.gov

217/785-0115 (Terry)
217/782-4755 (Bobby)

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October 2007
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5 - 8

Bakery Ingredients Buyers Mission
Tradeshow: International Baking Industry Exposition (IBIE)

Chicago, IL: October 5, 2007
Orlando, FL: October 6 - 8, 2007

Meet One-on-one With International Bakery Ingredient Buyers Who Want Your Products

This is an unparalleled, low cost opportunity to meet with bakery ingredient buyers, importers, distributors etc. that represent wholesale bakery plants, retail, in-house supermarkets, catering, restaurant/hotel and artisan bakers from around the world. The mission will be conducted in conjunction with the IBIE Show. Meetings will be held in Hotels in both Chicago and Orlando. You will have approximately 30 minutes to meet with each buyer that you have pre-selected prior to the mission. The one-on-one meetings will provide you with direct buyer feedback on your product’s international market potential.

FINAL DEADLINE FOR REGISTRATION IS SEPTEMBER 24!

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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7 - 10

Bakery Ingredients Buyers Mission

Orlando, Florida

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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13 - 17

ANUGA

Cologne, Germany

The Illinois Department of Agriculture is coordinating Illinois companies’ participation in the USA Foods Pavilion at ANUGA in Cologne, Germany, October 13-17, 2007. ANUGA will be the key international food and beverage trade show in 2007, bringing exhibitors and buyers from almost all countries in the world together in one place. In 2005, 160,000 buyers from over 156 countries on five continents visited ANUGA. About 55% of the trade visitors were from countries other than Germany. Exhibiting at ANUGA can substitute for several weeks of round-the-world travel to meet with your actual and potential customers.

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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17

Illinois Food Expo

Drury Lane Theatre Center
Oakbrook Terrace, Illinois

The 4th Illinois Food Expo will be held Wednesday, October 17, 2007, in the elegant Ballroom at the Drury Lane Theatre Center, Oakbrook Terrace, IL, (a Chicago suburb) from 12:00 Noon – 4:00 p.m. The Expo is a food show designed to bring retail & food service buyers together with Illinois food manufacturers. The cost to participate is $350 (without electricity) or $425 (with electricity).

The Illinois Department of Agriculture, Bureau of Marketing and Promotion, is coordinating this show and will be inviting over 2,500 special food buyers to the show. These buyers represent major retailers, independent retailers, large and small wholesale suppliers, retail and foodservice distributors, convenience store distributors and wholesalers, food brokers, restaurants, hospitals, food service operators, colleges-universities, schools, state institutions and others.

Food product(s) will be sampled on an elegant buffet table, using chaffing pans & attractive serving trays, along with real chinaware & silverware.

All participating food companies will receive a list of the food buyers who are invited to the show, which will contain their names, addresses & telephone numbers.

Larry Aldag

larry.aldag@illinois.gov

217/524-3012

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23 - 25

Livestock Asia 2007

Malaysia

The Illinois Department of Agriculture (IDOA) has blocked space at Asia’s fastest growing, international trade show for the feed, livestock and meat processing industries, Livestock Asia 2007. The show which is scheduled for October 23-25, 2007 at the Kuala Lumpur Convention Centre, is expected to welcome some 6,000 trade show visitors which will include: farmers, processors, feed millers, veterinarians, distributors and retailers.

Bobby Dowson

bobby.dowson@illinois.gov

217/782-4755

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27

2007 Women's Lifestyle Conference

Peoria, Illinois

The 2007 Women’s Lifestyle Conference will be held on Saturday, October 27th, 2007, at the Peoria Civic Center, Peoria, IL, from 9:00 a.m. – 4:00 p.m. Each year, approximately 10,000 women attend this one-day show. The Peoria Civic Center has added a new section to its facility and the show management company is adding additional booth spaces for the show this year.

The management firm of this show has contacted the Illinois Department of Agriculture to ask if we would organize an “Illinois Products” section at the show.

The cost to participate would be $250 per 10 ft. x 10 ft. booth space, (which includes electricity). (The normal booth space cost is $550 plus the cost of electricity). In addition, food companies who sample their food products will need to purchase a temporary public health permit for $35.

This is a selling show. It is recommended that you sample your food products as well, however, it is not required that you sample your food products.

Women who attend this show pay $6.00 at the door.

If you sample food products, you would have to meet all requirements of the Peoria Public Health Department.

Please contact Larry Aldag if you need additional information or have interest in participating in this show. SPACE IS LIMITED, CONSEQUENTLY REPLY AS SOON AS POSSIBLE.

Larry Aldag

larry.aldag@illinois.gov

217/524-3012

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29 - 31

IFE Americas - The 10th Americas Food & Beverage Show

Miami Beach Convention Center
Miami Beach, FL

The Illinois Department of Agriculture (IDOA) is coordinating Illinois companies’ participation at the IFE Americas Show in Miami, Florida. The department has reserved booth space in the U.S. Pavilion.

Exposure to the Caribbean, South American, Central American, Canadian, and Mexican buyers, importers, exporters, distributors, and consolidators. Attendees will include retailers, distributors, consolidators, importers/exporters, wholesalers, food service operators, cruise line buyers, and hotel industry professionals.

Over 1,200 food and beverage importers, exporters, and distributors are based in Miami, and are constantly looking for new products to add to their lines. Miami’s geographical and transportation advantages make the city the leading food and beverage purchasing and distribution center in the Americas, serving as an ideal platform for market entry in this exciting region.

Sell to cruise line buyers who purchase food and beverage products for 3 million passengers annually.

Key visitors from 2006 were Auchan, Publix, Sysco, Whole Foods Supermarkets, Carnival Cruiselines & Royal Caribbean Cruises.

Kim Hamilton

kim.hamilton@illinois.gov

217/524-5809

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MONTH HEADING
November 2007
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4 - 7

Focused Trade Mission to Chile for Retail Products

Santiago, Chile

Explore the Possibilities of Growing your Business in the Rising Retail Food Market in Chile

Food Export–Midwest and Food Export–Northeast are offering a low-cost opportunity to U.S. exporters to meet with a variety of retail and wholesale buyers from Chile. The high peso exchange rate makes imported goods accessible to consumers in Chile.

Participation Agreement

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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6 - 9

Food Ingredients Trade Mission to Taiwan

Taipei, Taiwan

Discover Your Product’s Asian Export Potential

Food Export–Midwest and Food Export–Northeast are offering a low-cost opportunity to U.S. exporters to meet with a variety of retail and wholesale buyers from Asia. Suppliers of high-value products have seen export sales outpace domestic sales by a wide margin. Processors and manufacturers who can provide products meeting the increasing demand for improved performance and consumer appeal are in need of ingredient solutions.

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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9 - 14

Focused Trade Mission to the Middle East

Dubai& Kuwait

Meet With Middle Eastern Buyers Who Want Your Products

Meet with targeted foreign buyers one-on-one. Trade Missions are an excellent opportunity to travel internationally, learn more about your product’s export potential and build relationships with interested key importers from the Middle East.

Participation Agreement

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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12 - 13

PLMA Show

Rosemont, Illinois

The PLMA Show has been the premier event for private label products for over 25 years. With over 2,000 booths, it is the largest show of its kind.

The 2007 PLMA Show will feature more than 2,000 exhibit booths, representing manufacturers from 35 countries. It offers an unparalleled opportunity to enter the private label market or to expand your current private label sales.

Participation Agreement

Jim Mackey

jim.mackey@illinois.gov

217/782-2581

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December 2007
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3 - 6

India Processed Food and Food Ingredients Trade Mission

Mumbai, New Delhi, India

Discover Your Product’s Indian Export Potential

This Trade Mission is a cost effective and time-saving trip to help you identify business partners, explore the Indian market, and obtain feedback on your product from key Indian buyers, importers and distributors. During this mission, 20–25 Indian importers/distributors will be invited to see and taste your product.

Food Export Association of the Midwest USA

info@foodexport.org

312/334-9230

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January 2008
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10 - 12

Illinois Specialty Crop Conference

Crowne Plaza Hotel and Convention Center
Springfield, Illinois

Illinois Specialty Growers Association

handley@ilfb.org

Phone 309/557-2107
Fax 309/557-3729

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17 - 18

MIDWEST Organic Production and Marketing Conference & Trade Show

Illinois Union on the Campus of the University of Illinois
Urbana, Illinois

Dan Anderson

aslan@uiuc.edu

Phone: 217/333-1588
Fax: 217/244-3219

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23

2nd Land of Lincoln Food Expo

Orr Building
Springfield, Illinois

Larry Aldag

larry.aldag@illinois.gov

217/524-3012

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February 2008
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March 2008
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1 - 2

10th Illinois Products Expo

Orr Building
Springfield, Illinois

Larry Aldag

larry.aldag@illinois.gov

217/524-3012

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April 2008
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27 - 29

2008 U.S. Food Export Showcase

McCormick Place
Chicago, Illinois

U.S. Food Export Showcase Staying in Chicago for 2008

The National Association of State Departments of Agriculture (NASDA) officially announced that it will co-locate the U.S. Food Export Showcase (USFES) in Chicago in 2008. Together with the National Association for the Specialty Food Trade, Inc.'s (NASFT®) Fancy Food Show® and the Organic Trade Association's (OTA) All Things OrganicT, the co-location will create the largest display of specialty, ethnic, artisanal, natural, organic and American-made, ready-to-export food products in the U.S. The event, scheduled for April 27-29, 2008 at McCormick Place, is expected to draw large delegations of food buyers from North America and around the world.

The U.S. Food Export Showcase is designed to help small and mid-size food manufacturers tap into the growth potential of international markets. NASDA will work closely with its members, four affiliated state regional trade groups (Food Export Association of the Midwest, Food Export USA - Northeast, Southern US Trade Association, and the Western US Agricultural Trade Association) and FAS to offer food industry entrepreneurs an affordable way to reach food buyers from around the world.

The Illinois Dept. of Agriculture will again offer an Illinois Pavilion at the 2008 show. Please watch your e-mail for additional information as it becomes available.

FLYER

Kim Hamilton

kim.hamilton@illinois.gov

217/782-5809

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All Things Organic - Illinois Pavilion

Chicago, Illinois

All Things Organic™ draws focused industry buyers.
Organic is the FASTEST growing segment of the food industry, averaging 20% annual growth since 1997, while total US food sales increased only 3%. All Things Organic™ is growing just as fast – as the only event in the industry focused exclusively on organic products, it delivers a focused audience like no other trade show.

No other trade show delivers these buyers.
In 2008, All Things Organic™ will be co-located with the National Association for the Specialty Food Trade’s (NASFT) Fancy Food Show and the US Food Export Showcase at McCormick Place in Chicago, Illinois.

Attendees Have Buying Power…
90% of attendees on this show floor have buying power. From our direct marketing campaign through to show attendance, we cover the industry. As an exhibitor, you will be face-to-face and hand-to-hand with buyers from all sectors of the market looking to research and evaluate organic products, find new suppliers, and learn about the organic industry.

All Things Organic™ is your best opportunity to launch products, meet buyers, network with industry peers, increase distribution and show your commitment to the organic industry.

FLYER

Delayne Reeves

delayne.reeves@illinois.gov

217/524-9129

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May 2008
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June 2008
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July 2008
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August 2008
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FOOTER

Illinois Department of Agriculture
Bureau of Marketing and Promotions

State Fairgrounds, P. O. Box 19281
Springfield, Illinois  62794-9281
Phone:  217/782-6675
Fax:  217/524-5960
Email: 
agr.markets@illinois.gov
Website:  www.agr.state.il.us

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