Branded Program Overview
For Program Details, please refer to the current Branded Program Manual
to be mailed to pre-qualified applicants and can be downloaded from www.brandedprogram.org)
1.Company completes Pre-Qualification Worksheet to determine eligibility
Only small companies and Agricultural Producer Cooperatives are eligible
Most, but not all, product lines are eligible. Companies with confections or meats for example should contact our office to discuss eligibility!
Earliest response is important in the competitive allocation process!
2. Company completes application
Approval and Allocation
3. The Review Committee determines Company's funding allocations
4. Applicant receives Allocation Letter and approval of activity plan
Allocations (reimbursement ceilings) are individual and competitive in nature
Allocations are determined by many factors including:
Economic impact in our region - Viability of marketing plans
Years of exporting experience - Previous Branded Program experience
Return on investment in the form of increase sales projections
5. Applicant signs Branded Program Agreement and pays administrative fees
- Administrative fees are based on 6% of the approved funding amount allocated
6. Program year runs from January 1st to December 30th of the following year. Company incurs promotional expenses(issues payment) and submits documentation to our office for reimbursement of the eligible activities which occur in the program year. Only expenses incurred after the approval date (stated in the approval letter) are eligible for reimbursement.
- Eligible promotional activities can include:
- In-store demonstrations
- Int'l trade shows & certain travel costs (air fare, hotel and per diem for two employees)
- Promotional literature
- Product advertising (radio, magazine, billboard)
- Freight for samples - Approved Domestic Trade Shows
- Company is expected to submit claims throughout the year (preferably within 60 days of expense.
- Participating companies receive 50% reimbursement for eligible and properly documented promotional activities, usually within 30 days of submission.
7. We review promotional activity documentation from company
Certain documentation is vital to approval, including but not limited to:
An invoice for services provided
Proof of payment of the invoice
Proof of activity for the services detailed on the invoice
Proof that a statement of US origin was represented at the event or on the printed material
Upon receipt of all necessary documents, we will request the funds from FAS and issue reimbursement to the company.
End of Year
8. Company submits evaluation and sales results at end of program year
9. FAS Compliance auditors review all paid claims to confirm eligibility
State of Illinois Department of
P.O. Box 19281, State Fairgrounds